|
|
|
The HWFC LogoWhere is it? What is it? Who decides? “Logo” — a
symbol or
other small design adopted by an organization to identify itself and
its
products. Sounds simple, doesn’t it? Your Board of Directors thought so
last
year when we launched a contest, open to all, to design a new logo for
HWFC. We
received entries, posted them so interested parties could vote for
their
favorite, and announced a winner who was awarded the promised cash
prize. So,
what happened? At our last Board
meeting, we
considered the process that was used and realized that maybe we didn’t
get what
we expected when we started. Participation was very low, under 100
votes cast,
and we didn’t know who voted or how many times someone voted, or how
many
voters were members, shareholders or other shoppers. In short, we
didn’t know
if the winning logo was a winner for HWFC members or shareholders. Nor
did we know
if our staff could work with it successfully to promote the image that
we wish
to project as a cooperative entity, or use it to market ourselves or
our
products in the Capital District. Since our logo represents
the
organization, its members and shareholders, the Board believes that it
should
have the preferences of the members, the shareholders and the staff
before it
makes a decision itself, or refers it to the membership according to our Bylaws. Last month,
a mailing
was made to all shareholders, members and staff of HWFC with a
return-mail
postcard picturing all the logos that we have used over the years, plus
the
logo that won the recent contest — and a place to vote for “none of the
above.”
The results will be tabulated for the three groups and the results will
be
considered by the Board, hopefully by the April or May meeting. If you
received
a card and haven’t returned it yet, please do so ASAP so your opinion
may be
counted. |
CoopScoop Home
|
